Short version. First, thanks to its compact design, the iPhone is always with you and second, its ability to capture extraordinary shots straight out of your pocket.

WRITTEN BY: STEVE HOLLOWAY

Having a camera with me all of the time is something I had tried (and failed) to do ever since I shot my first roll of film in the fifth grade. Getting my first iPhone solved that problem. Now I didn’t have to watch the perfect shot happen right in front of me while my camera was in the car or back at home. 

Apple has done an outstanding job of integrating all the essential features needed to capture extraordinary shots straight out of your pocket. Focus, exposure control, low light photography, image stabilization, HDR (High Dynamic Range) image capture, Portrait Mode to control background blur and a three lens design that seamlessly take you from ultra wide angle to telephoto. Plus Live mode captures multiple images giving you options after the image is captured.

All controlled by Apple’s Bionic processor and their neural image processor Deep Fusion.

According to Apple “Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.”

And all you had to do was look at the screen and press the shutter.

These are the default settings on your iPhone. Settings you can change to fit your visual style. Or, if the shot is happening NOW, you can go ahead and shoot and still get something extraordinary.


This on-going series borrows from the long-practiced tradition of the self portrait to create tributes to photographers whose images have influenced how I work and how I tell a story with images. References portraits of and self portraits by the photographers

Self portrait. Richard Avedon tribute. References Avedon’s Chicago 7 and self portrait triptychs. 


Jump to any Point of View how to guide, process deep dive or a pre iPhone portfolio plus how influences shape the storytelling process and a memoir that looks at the story behind the stories and to Nonlinear Content galleries and stories. 

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A storytelling skill builder

Introduction 

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Technology 

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Bona Fides.